Gap and Mattel Collaborate for Barbie Apparel Collection – WWD
Count Gap as the latest company to jump on the Barbie bandwagon. In the runup to the upcoming release of “Barbie,” a film starring Margot Robbie and Ryan Gosling that will open in late May, Gap has teamed up with Mattel Inc., on an apparel collaboration tied to the fashion doll. While Barbie will be …
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